Product Planer

Short Description

On behalf of our client, respectable international company, we are searching for a motivated candidate to take the challenge and to successfully fulfill the position of Product Planner. The Product Planning role is responsible for defining product strategy, identifying market opportunities, planning product roadmaps, and ensuring the successful development and launch of products. This position acts as a strategic bridge between customers, sales, marketing, engineering, and production teams to deliver competitive and profitable products.

Description

Market Research & Opportunity Analysis

• Conduct market research to identify customer needs, industry trends, and competitive landscapes
• Analyze market data to evaluate potential opportunities and risks
• Translate insights into new product concepts or enhancement ideas
• Benchmark competitors’ products and pricing to maintain competitiveness

• Develop mid-to-long-term product strategies aligned with company goals
• Create and manage product roadmaps, prioritizing features and timelines
• Define product positioning, target segments, and value propositions
• Collaborate with Sales and Marketing to align product strategy with market expectations

• Create product requirement documents (PRD) and feature specifications
• Work closely with Engineering / R&D to ensure technical feasibility
• Balance cost, quality, performance, and timeline requirements
• Manage change requests and revisions throughout the development cycle

• Support launch planning, including pricing, documentation, and sales tools
• Coordinate with Marketing on promotional plans and messaging
• Track product performance and customer feedback after launch
• Provide recommendations for product improvements, cost-down activities, or end-of-life decisions

Requirements

• University degree, preferably in Economics, Engineering, Management, or related fields.
• Experience in (tire) product planning, product management, marketing, or business analysis
• Strong analytical and research skills
• Ability to translate market needs into clear product requirements
• Strong communication and coordination skills across departments
• Proficiency in data analysis tools (Excel, BI tools)
• Experience with project management or product development processes
• Experience in tire, automotive, or consumer goods (depending on company)
• Knowledge of design thinking or product development methodologies
• Understanding of engineering concepts or technology trends
• Experience working with cross-border or global teams
• Strong presentation and strategic planning skills