Market & Product Analyst

Short Description

On behalf of our client, respectable international company, we are searching for a motivated candidate to take the challenge and to successfully fulfill the position of Market & Product Analyst . The Market & Product Analyst role is responsible for defining product strategy, identifying market opportunities, planning product roadmaps, and ensuring the successful development and launch of products. This position acts as a strategic bridge between customers, sales, marketing, engineering, and production teams to deliver competitive and profitable products.

Description

Market Research & Opportunity Analysis

• Conduct market research to identify customer needs, industry trends, and competitive landscapes
• Analyze market data to evaluate potential opportunities and risks
• Translate insights into new product concepts or enhancement ideas
• Benchmark competitors’ products and pricing to maintain competitiveness

• Develop mid-to-long-term product strategies aligned with company goals
• Create and manage product roadmaps, prioritizing features and timelines
• Define product positioning, target segments, and value propositions
• Collaborate with Sales and Marketing to align product strategy with market expectations

• Create product requirement documents (PRD) and feature specifications
• Work closely with Engineering / R&D to ensure technical feasibility
• Balance cost, quality, performance, and timeline requirements
• Manage change requests and revisions throughout the development cycle

• Support launch planning, including pricing, documentation, and sales tools
• Coordinate with Marketing on promotional plans and messaging
• Track product performance and customer feedback after launch
• Provide recommendations for product improvements, cost-down activities, or end-of-life decisions

Requirements

• University degree, preferably in Economics, Engineering, Management, or related fields.
• Experience in (tire) product planning, product management, marketing, or business analysis
• Strong analytical and research skills
• Ability to translate market needs into clear product requirements
• Strong communication and coordination skills across departments
• Proficiency in data analysis tools (Excel, BI tools)
• Experience with project management or product development processes
• Experience in tire, automotive, or consumer goods (depending on company)
• Knowledge of design thinking or product development methodologies
• Understanding of engineering concepts or technology trends
• Experience working with cross-border or global teams
• Strong presentation and strategic planning skills