Email Marketing and Marketing Automation Specialist

Short Description

On behalf of our client, Philip Morris International, Manpower Serbia is searching for for a motivated candidate to take the challenge and to successfully fulfill the position Email Marketing and Marketing Automation Specialist.

• The Email Marketing and Marketing Automation Specialist is responsible for coordinating and executing comprehensive eCRM marketing campaigns. This role involves managing email and Viber campaigns, including A/B testing, system automation, and detailed reporting. The Email Marketing and Marketing Automation Specialist will analyze user interaction data to enhance campaign effectiveness and drive continuous improvement in eCRM marketing strategies.

Description

• Develops, reviews, and refines content for all eCRM communications (email/Viber) in close collaboration with the agency, ensuring consistency, clarity, and alignment with brand guidelines.
• Responsible for sending emails, A/B testing, and reporting during email/Viber campaigns.
• Responsible for system set up and automation of email/Viber campaigns.
• Analyzes analytical data to understand how users interact with eCRM campaigns and works on improvements based on findings.
• Develops and coordinates the weekly and monthly communication plans
• Provides support in the administration of the digital department’s budget, including monthly cost estimates.
• Performs weekly and monthly send-out campaign reports.
• Actively participates in various cross-functional projects

Requirements

• Minimum 1–2 years of experience in similar roles (eCRM, digital marketing, CRM campaigns)
• Experience working with email and/or Viber campaigns, including execution, A/B testing, and basic automation
• Understanding of eCRM tools and campaign automation principles
• Experience in data analysis and interpretation of campaign performance
• Strong organizational skills and ability to manage multiple tasks simultaneously
• Experience collaborating with agencies and cross-functional teams
• Attention to detail and ability to meet deadlines
• Experience in planning communication campaigns (weekly/monthly plans) is a plus
• Good command of the English language