Head of Marketing and Communications division

Short Description

• On behalf of our client, Erste Bank, one of the leading banking groups in Central and Eastern Europe, Manpower Serbia is looking for an experienced and forward-thinking professional for the position of Head of Marketing and Communications division.
• This strategic role will be responsible for shaping and driving the bank’s brand, marketing and communications agenda in Serbia, strengthening its market positioning and supporting business growth through modern, customer-centric and digitally driven marketing initiatives.
• As the Head of Marketing and Communications division, you will act as a strategic partner to senior management in strengthening the Bank’s brand and reputation. Leading two departments – Marketing and Communications – your key responsibilities will include:

Description

• Developing the marketing and communications strategy in alignment with the Bank’s overall strategy
• Brand development and strategic brand positioning
• Creating and managing the division’s budget
• Active participation in all strategic initiatives of the Erste Group related to marketing and communications
• Designing creative campaigns that deliver measurable growth and contribute to brand differentiation
• Implementing advanced marketing technologies
• Actively participating in the analysis of marketing research and monitoring market trends, while initiating and implementing measures to improve business performance
• Strategic management of corporate communications, including PR, crisis communications, and proactive media relations
• Ensuring strategic management of internal communications in line with the Bank’s corporate goals and values
• Proactively building the Bank’s reputation through corporate social responsibility initiatives and sustainability
• External representation of the Bank
• Leading, motivating, and developing a multidisciplinary team of professionals
• Collaborating with key partners, agencies, and internal and external stakeholders

Requirements

• A minimum of 5+ years of experience in marketing and communications in senior management roles
• Proven experience in strategic leadership, team management, and leading complex projects
• Mandatory experience in brand management
• Strong understanding of digital marketing, customer experience (CX), analytics, and integrated campaigns
• Excellent communication skills and fluency in English
• Public speaking experience