Head of Marketing and Communications division

• Developing the marketing and communications strategy in alignment with the Bank’s overall strategy
• Brand development and strategic brand positioning
• Creating and managing the division’s budget
• Active participation in all strategic initiatives of the Erste Group related to marketing and communications
• Designing creative campaigns that deliver measurable growth and contribute to brand differentiation
• Implementing advanced marketing technologies
• Actively participating in the analysis of marketing research and monitoring market trends, while initiating and implementing measures to improve business performance
• Strategic management of corporate communications, including PR, crisis communications, and proactive media relations
• Ensuring strategic management of internal communications in line with the Bank’s corporate goals and values
• Proactively building the Bank’s reputation through corporate social responsibility initiatives and sustainability
• External representation of the Bank
• Leading, motivating, and developing a multidisciplinary team of professionals
• Collaborating with key partners, agencies, and internal and external stakeholders