Product Planer

• Conduct market research to identify customer needs, industry trends, and competitive landscapes
• Analyze market data to evaluate potential opportunities and risks
• Translate insights into new product concepts or enhancement ideas
• Benchmark competitors’ products and pricing to maintain competitiveness

• Develop mid-to-long-term product strategies aligned with company goals
• Create and manage product roadmaps, prioritizing features and timelines
• Define product positioning, target segments, and value propositions
• Collaborate with Sales and Marketing to align product strategy with market expectations

• Create product requirement documents (PRD) and feature specifications
• Work closely with Engineering / R&D to ensure technical feasibility
• Balance cost, quality, performance, and timeline requirements
• Manage change requests and revisions throughout the development cycle

• Support launch planning, including pricing, documentation, and sales tools
• Coordinate with Marketing on promotional plans and messaging
• Track product performance and customer feedback after launch
• Provide recommendations for product improvements, cost-down activities, or end-of-life decisions