Sales Representative

Other
Sales and Business Development
On-site 3-5 Years Of Professional Experience
Short Description

On behalf of our client, Stanley Black & Decker, a leading company in the tools and equipment industry, we are looking for a motivated and results-oriented professional to join the team as a Sales Representative.

  • Location: Serbia
  • Tools & Outdoor
  • Through industry-leading brands such as DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, Cub Cadet®, Hustler® and Troy-Bilt®, there’s only one way we’re going to stay #1 in our industry – and that’s by staying on the cutting edge.
  • Our “always-on” Tools & Outdoor business generates 1,000+ new products a year, many of which are the world’s firsts. From introducing the iconic STANLEY PowerLock® tape measure, to revolutionizing the construction industry with DEWALT® PowerStack™ pouch cell battery technology, we don’t just aim to be first. We’re determined to provide the greatest tools on earth for those who make the world.
  • Stanley Engineered Fastenings
  • As the first name in Engineered Fastening Systems, we help keep your car secure and mobile phone intact. As a global leader in industrial solutions, we provide the infrastructure systems that reinforce the roads you drive on, build the bridges you cross and even deliver the energy that powers your life.
  • A division of Stanley Black & Decker, our portfolio includes industry-leading brands such as such as Avdel®, Integra™, Nelson®, Optia®, POP®, and Tucker®.
  • Our skilled team develops, manufactures, and distributes cutting-edge fastening and joining solutions to meet modern engineering and manufacturing challenges

Description

  • Represents Stanley® and DEWALT® brands professionally within the assigned sales territory
  • Manages and develops relationships with existing customers in traditional trade, and professional channels
  • Identifies new business opportunities and potential partners in line with brand and channel strategy
  • Executes territory sales plans to achieve revenue, volume, distri-bution, and visibility targets
  • Conducts regular customer visits, product presentations, and business reviews
  • Actively promotes core, strategic, and promotional product ranges, including cross-sell and upsell solutions
  • Prepares commercial offers and negotiates terms within defined authorization levels
  • Ensures correct product placement, planogram execution, and in-store brand visibility in cooperation with Marketing
  • Supports product launches, promotions, and in-store activations for Stanley and DEWALT
  • Collects and reports market, customer, and competitor insights to support portfolio and pricing decisions
  • Maintains accurate CRM records, visit reports, forecasts, and sales administration
  • Handles customer inquiries and complaints, ensuring fast resolu-tion and high customer satisfaction
  • Cooperates closely with internal departments (Marketing, Fi-nance, Logistics, Customer Service) to ensure smooth operations
  • Acts as the first commercial point of contact for customers re-garding Stanley and DEWALT products

Requirements

  • Secondary or higher education (commercial or technical back-ground preferred)
  • Minimum 3 years of work experience in the same or similar positions 
  • Proven experience in field sales, preferably in power tools, DIY, or building materials
  • Strong understanding of retail, distributor, and professional cus-tomer environments
  • Working proficiency in English is required
  • Valid Category B driving license with active driving experience
  • Strong negotiation, communication, and relationship-building skills
  • Ability to work independently, prioritize effectively, and manage a sales territory
  • Customer-focused and result-oriented mindset
  • Basic user-level knowledge of MS Office and CRM systems
  • Ability to interpret sales data and translate insights into concrete actions
  • Willingness to continuously learn product, technical, and market knowledge
  • Demonstrates professionalism, accountability, and compliance with company policies

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Sales Representative
Job Application
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