Marketing Specialist

• Develop and manage marketing plans for assigned shopping centers, aligned with business priorities, budgets and overall marketing strategy.
• Independently lead campaigns, events and activations from idea and business rationale through budgeting, production, implementation and evaluation.
• Develop tenant partnerships and activations that create measurable value for shopping centers and participating brands.
• Manage agencies, media and production partners and other suppliers, including briefing, negotiations, cost control and quality of delivery.
• Manage marketing budgets with strong attention to cost-benefit logic and efficient allocation of resources.
• Work closely with Center Managers and other departments to translate business needs into relevant marketing actions.
• Take ownership of assigned network-wide campaigns and projects.
• Monitor relevant performance indicators and use insights to improve future activities.
• Identify new opportunities, trends, formats and partnerships relevant to retail and customer experience.
• Ensure consistent implementation of brand standards across marketing activities.