Sales Representative

• Represents Stanley® and DEWALT® brands professionally within the assigned sales territory
• Manages and develops relationships with existing customers in traditional trade, and professional channels
• Identifies new business opportunities and potential partners in line with brand and channel strategy
• Executes territory sales plans to achieve revenue, volume, distri-bution, and visibility targets
• Conducts regular customer visits, product presentations, and business reviews
• Actively promotes core, strategic, and promotional product ranges, including cross-sell and upsell solutions
• Prepares commercial offers and negotiates terms within defined authorization levels
• Ensures correct product placement, planogram execution, and in-store brand visibility in cooperation with Marketing
• Supports product launches, promotions, and in-store activations for Stanley and DEWALT
• Collects and reports market, customer, and competitor insights to support portfolio and pricing decisions
• Maintains accurate CRM records, visit reports, forecasts, and sales administration
• Handles customer inquiries and complaints, ensuring fast resolu-tion and high customer satisfaction
• Cooperates closely with internal departments (Marketing, Fi-nance, Logistics, Customer Service) to ensure smooth operations
• Acts as the first commercial point of contact for customers re-garding Stanley and DEWALT products