Marketing Specialist

• Plan, execute, and optimize digital campaigns (Facebook, Instagram, LinkedIn, and Google ads) 
• Manage social networks on a daily basis 
• Set up, monitor, and report on campaign performance (ROI, engagement, lead generation) 
• Collaborate closely with the sales, recruitment, and other teams on lead-generation campaigns 
• Develop and manage content strategies across all digital channels (social media, email, website) 
• Design and coordinate visual materials and creatives in line with brand guidelines 
• Write and edit copy for various platforms 
• Create, edit, and maintain corporate presentations 
• Oversee email marketing tools and coordinate mass mailings 
• Track and analyze campaign results and user behavior, providing actionable insights 
• Collaborate with regional teams 
• Coordinate with external vendors and subcontractors (e.g., billboard providers, design agencies) 
• Manage job portal communication 
• Support the organization of career fairs, industry events, and act as a point of contact for logistics 
• Maintain and update the company website and promote services through social media 
• Ensure consistency in brand communication and boost brand awareness across platforms 
• Follow and research business trends with a focus on HR Position Requirements