Social Media Expert

• Manage and maintain all Victoria's Secret's social media accounts for Serbia, Slovenia, Slovakia
• Post content, engage with followers, and address customer questions promptly
• Translate and adapt copy to maintain Victoria's Secret's distinctive brand voice across all platforms
• Develop and execute localized social media strategies and campaigns, ensuring brand consistency and alignment with Victoria's Secret's global guidelines
• Manage paid social campaigns in-house or in collaboration with digital agencies/teams, ensuring optimal performance
• Establish KPIs to measure social media performance and regularly communicate results
• Oversee Instagram Shopping functionality and propose creative engagement strategies like giveaways and sweepstakes to drive growth and engagement
• Attend events and store openings to capture and share content that resonates with the Victoria's Secret audience
• Follow and maintain Victoria's Secret's social strategy for each platform, launching new platforms as needed with VSG approval
• Brief and oversee the execution of influencer content, ensuring it aligns with the brand's vision and objectives
• Support the execution of local PR and influencer initiatives to amplify brand awareness and reach

• 3+ years of experience in social media management, ideally in fashion, retail industry
• Exceptional written and verbal communication skills with the ability to embody Victoria's Secret's brand voice
• Proficiency in social media management tools, analytics platforms, and familiarity with Instagram Shopping and paid campaigns
• Acreative thinker with a passion for fashion, beauty, and storytelling
• Ability to multitask, meet deadlines, and adapt to a fast-paced, dynamic environment
• Bachelor's degree in marketing, Communications, or a related field is a plus