Digital Marketing Expert

Kratak opis

Manpower Serbia is looking for a Digital Marketing Expert to lead the planning, execution, and optimization of our digital presence across the region. As part of a dynamic and forward-thinking HR service provider, you will play a key role in building brand visibility and supporting strategic marketing initiatives. If you thrive in a fast-paced, corporate environment and enjoy turning analytics into action, this is the role for you. 

Opis

• Plan, execute, and optimize digital campaigns (Facebook, Instagram, LinkedIn, and Google ads) 
• Manage social networks on a daily basis 
• Set up, monitor, and report on campaign performance (ROI, engagement, lead generation) 
• Collaborate closely with the sales, recruitment, and other teams on lead-generation campaigns 
• Develop and manage content strategies across all digital channels (social media, email, website) 
• Design and coordinate visual materials and creatives in line with brand guidelines 
• Write and edit copy for various platforms 
• Create, edit, and maintain corporate presentations 
• Oversee email marketing tools and coordinate mass mailings 
• Track and analyze campaign results and user behavior, providing actionable insights 
• Collaborate with regional teams 
• Coordinate with external vendors and subcontractors (e.g., billboard providers, design agencies) 
• Manage job portal communication 
• Support the organization of career fairs, industry events, and act as a point of contact for logistics 
• Maintain and update the company website and promote services through social media 
• Ensure consistency in brand communication and boost brand awareness across platforms 
• Follow and research business trends with a focus on HR Position Requirements  

Zahtevi

• 3+ years of experience in digital marketing, ideally in a corporate or agency environment 
• Deep knowledge of Canva, Photoshop, Mailerlite, PowerPoint, and Excel 
• Proven ability to manage and analyze campaigns using analytics tools 
• Strong eye for design and branding 
• Excellent communication and organizational skills 
• Proactive, detail-oriented, energetic, and hands-on mindset – initiative and creativity are key 
• Comfortable working in a fast-paced, multitasking environment 
• Team-oriented, with the ability to collaborate across departments and regions 
• Fluent in English – written and spoken