Marketing Specialist

Belgrade

Marketing, Media and Design

Flexible 3-5 Years Of Professional Experience

On behalf of our client, we are looking for a motivated and results-oriented professional to join the team as a Marketing Specialist.

We are looking for a hands-on marketing professional to take ownership of marketing activities for assigned shopping centers and network-level projects.
The role combines strong execution with commercial thinking and requires someone who can independently manage multiple projects, understand what drives traffic and business results, and turn ideas into well-structured and efficiently executed marketing activities.
The position involves close cooperation with shopping center management, tenants, agencies and partners, while contributing to the continuous development of the company’s marketing approach across the portfolio.
The role requires someone who can independently manage multiple projects, understand what drives traffic and business results, challenge existing approaches when there is a better solution, and turn ideas into well-structured, efficiently executed marketing activities.

Develop and manage marketing plans for assigned shopping centers, aligned with business priorities, budgets and overall marketing strategy.
Independently lead campaigns, events and activations from idea and business rationale through budgeting, production, implementation and evaluation.
Develop tenant partnerships and activations that create measurable value for shopping centers and participating brands.
Manage agencies, media and production partners and other suppliers, including briefing, negotiations, cost control and quality of delivery.
Manage marketing budgets with strong attention to cost-benefit logic and efficient allocation of resources.
Work closely with Center Managers and other departments to translate business needs into relevant marketing actions.
Take ownership of assigned network-wide campaigns and projects.
Monitor relevant performance indicators and use insights to improve future activities.
Identify new opportunities, trends, formats and partnerships relevant to retail and customer experience.
Ensure consistent implementation of brand standards across marketing activities.

2+ years of relevant marketing experience; experience in retail, shopping centers,
FMCG, consumer brands, hospitality or another fast-paced B2C environment is an advantage.
Proven experience managing integrated campaigns, events and/or consumer activations.
Experience managing agencies, suppliers and budgets.
Strong project management, organizational, and communication skills.
Professional fluency in English