Marketing Specialist

Belgrade

Marketing, Media and Design

On-site 3-5 Years Of Professional Experience

Short Description

Manpower Serbia is looking for a Marketing Specialist to lead the planning, execution, and optimization of our digital presence across the region. As part of a dynamic and forward-thinking HR service provider, you will play a key role in building brand visibility and supporting strategic marketing initiatives. If you thrive in a fast-paced, corporate environment and enjoy turning analytics into action, this is the role for you.

Description

Plan, execute, and optimize digital campaigns (Facebook, Instagram, LinkedIn, and Google ads)
Manage social networks on a daily basis
Set up, monitor, and report on campaign performance (ROI, engagement, lead generation)
Collaborate closely with the sales, recruitment, and other teams on lead-generation campaigns
Develop and manage content strategies across all digital channels (social media, email, website)
Design and coordinate visual materials and creatives in line with brand guidelines
Write and edit copy for various platforms
Create, edit, and maintain corporate presentations
Oversee email marketing tools and coordinate mass mailings
Track and analyze campaign results and user behavior, providing actionable insights
Collaborate with regional teams
Coordinate with external vendors and subcontractors (e.g., billboard providers, design agencies)
Manage job portal communication
Support the organization of career fairs, industry events, and act as a point of contact for logistics
Maintain and update the company website and promote services through social media
Ensure consistency in brand communication and boost brand awareness across platforms
Follow and research business trends with a focus on HR Position Requirements

Requirements

3+ years of experience in digital marketing, ideally in a corporate or agency environment
Deep knowledge of Canva, Photoshop, Mailerlite, PowerPoint, and Excel
Proven ability to manage and analyze campaigns using analytics tools
Strong eye for design and branding
Excellent communication and organizational skills
Proactive, detail-oriented, energetic, and hands-on mindset – initiative and creativity are key
Comfortable working in a fast-paced, multitasking environment
Team-oriented, with the ability to collaborate across departments and regions
Fluent in English – written and spoken